The Teenage Mutant Ninja Turtles cartoon brings back many nostalgic memories to children who grew up in the 80’s and 90’s.Currently there is an ad campaign about the up and coming release of a new big budget Teenage Mutant Ninja Turtles by none other than the reboot master Michael Bay.
With the advent of trying to recapture that magic and money from the now adult audience many films such as transformers, G.I. Joe, Alvin and the chipmunks, and smurfs are trying to make a comeback. TMNT didn’t really go away, like Star Wars it’s been around in some form or another from comics, animated cartoons or even a short lived rock and roll band.
Like Star Wars, it’s popularity started waning as the children began to to grow up, pay bills, own houses and gotten married. The last generation that used to say “cowabunga!” while eating pizza have slowly drifted apart from the “heroes in a half shell”. The money men that run the studios have now decided that now is the time for a revival and make a big budget movie, sell toys, and video games. Nowadays original ideas doesn’t make as much money as an established franchise and it shows that the public will keep ingesting the same recycled materials.
Imagination has left Hollywood studios decades ago and our entertainment content depends on self appointed “genius” executives with a flock of “yes-men” green light many franchise reboots. Some that are successful and have enhanced the source materials such as Batman, Rise of the planet of the apes and James Bond (Casino Royale). Some reboots however have perverted the vision of the original content; such as Planet of the apes, Wild Wild West, and the accidentally hilarious remake of the wicker man.
These reboots illustrate that the audience has grown up and the cheesy lines of the old materials won’t work in this generation of movie aficionados. With hyper violent video games, youtube, and Facebook the entertainment must compete with an audience that are easily bored.
Current popular movies have more fast cuts, more blood, more violence, more lens flares, less characterization and the same type of movie poster.
Hollywood is now a young person’s game, which is why there is an influx of aging actors who respect their craft and made their retirement money ten times fold began to leak their way into television. On the small screen they can play their characters without shouldering a big budget movie. Time will tell if these reboots and movie style will start another Hollywood recession unlike the one in 1960’s that was only saved by creators with original content.